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Worldwide Poultry Marketing Manager

Company Name:
IDEXX
## Description
Job Summary:
Responsible for designing and executing worldwide poultry product line revenue and growth strategies, understanding the drivers of diagnostic requirements, developing value propositions for the poultry product line to address these requirements, working with regional marketing and sales management to create and implement marketing programs consistent with these requirements to increase utilization of IDEXX products and drive customer loyalty, managing day-to-day product marketing activities, generating and maintaining key opinion leader relationships and advisory boards, participating in new product development projects, educating and supporting the sales organization, and achieving product line growth and contribution margin targets. Success is measured by total revenue and profit delivery, business growth and maintenance of the operating margin of the business.
Duties and Responsibilities:
Responsible for worldwide marketing and program management of the product line.
Analyze the characteristics and trends of the market and define customer needs for new poultry products and services.
Formulate overall product line marketing strategies.
Develop and oversee project financials.
Prepare and execute worldwide launch plans.
Direct marketing/communication efforts.
Ensure sales training is first class.
Design and implementation of revenue generating programs for existing products.
Guide and monitor product line marketing programs in conjunction with area managers to achieve strategic objectives and financial goals.
Generate sales and marketing materials, including seminars, newsletters, and advertisements.
Work with key opinion leaders, distributors, government officials, key customers, veterinarians and producers to drive demand for diagnostics.
Attain expert knowledge on the business and application of the product worldwide.
Create and grow alliances with industry gurus and associations in support of the business.
Lead competitive and market analysis to anticipate competitive strategies and offerings.
Provide marketing leadership on New Product Development teams, including chartering projects, developing design goals and evaluations.
Manage branding, image positioning and message.
Evaluate and recommend new product development programs in collaboration with business development and Research & Development.
## Qualifications
Education:
Bachelor's Degree required.
MBA preferred.
DVM / Veterinarian is preferred.
Experience:
5 plus years relevant industry experience.
2 plus years of product or brand management preferred.
Experience with strategy development, development and commercialization of new products, and core marketing activities.
Poultry industry/Poultry Animal Health industry experience preferred.
International experience a plus
Skills and Abilities:
Demonstrated marketing and product management skills.
Strategic thinker.
Strong analytical and modeling expertise.
First class communication skills both written and verbal.
Strong presentation skills.
Proven management and leadership skills
Financial acumen and budget management skills.
Integrity and responsiveness.
Drive, initiative, and creativity.
Efficient at multi-tasking, including prioritization.
Fluent in English; additional languages a clear plus.
PHYSICAL DEMANDS: 35% plus domestic and international travel required.
IDEXX is a leader in pet healthcare innovation, serving practicing veterinarians around the world with a broad range of diagnostic and information technology-based products and services. IDEXX products enhance the ability of veterinarians to provide advanced medical care, improve staff efficiency and to build more economically successful practices. IDEXX is also a worldwide leader in providing diagnostic tests and information for the production animal industry and tests for the quality and safety of water and milk. Headquartered in Maine, IDEXX Laboratories employs 5,700 people and offers products to customers in over 100 countries.
Livestock, Poultry and Dairy (LPD) line of business: Livestock and poultry producers, laboratories, veterinarians and dairy processors depend on IDEXX diagnostic technologies to make confident decisions about animal health, disease management and reproductive efficiency, and to ensure consumers have access to safe, healthy food and milk. Reproducibility, reliability and accuracy are three of the reasons why more than 1 billion IDEXX tests--including dairy residue tests and milk-based diagnostics--have been run worldwide since 1985.
_ _
IDEXX attracts, rewards and inspires exceptionally talented and motivated people who are eager to participate in two of the most important technological revolutions of our time--biotechnology and information technology.
We offer outstanding opportunities for personal growth and success, and support excellence, world-class standards, and continuous improvement.
If you are looking for a challenging work environment that unleashes creativity and energy, is refreshingly honest and comfortably casual, and offers opportunities for unmatched personal growth, we want to hear from you!
ABOUT THE AREA: Portland, Maine recently ranked number 6 on Forbes magazine's list of America's Best Cities for Young Professionals, was ranked by Bloomberg Businessweek as one of the best places to raise kids, was listed by as one of America's Best Hipster Neighborhoods, was named the Foodiest city in the US by Bonapppetit magazine, was ranked by as having one of the healthiest and most affordable housing markets, made the top 10 list of healthiest cities for women by Women's Health Magazine, and has recently been nominated for "Best Town Ever" by Outside Magazine; the magazine chooses its top 10 places to live based on a balance of great culture, breathtaking scenery, reasonable home prices, low-stress living, and, of course, easy access to the outdoors.
No unsolicited Employment Agency resumes are accepted.
EOE/M/F/D/V
LI-ID
Job: Marketing
Primary Location: Americas-United States-Maine-Westbrook ME
Organization: Marketing - Worldwide - 30000500
Schedule: Full-time
Overtime Status: Exempt
Job Posting: Jun 20, 2014, 10:43:25 AM
Req ID: 10123102-20140605

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